We're not sure if the recent launch of a certain camera-pico-projector combo has prompted this change or not, but before it's even launched in the UK, WowWee's Cinemin Swivel has seen a price cut.

When announced for the UK market back in June, after a CES debut earlier in the year, the device was priced at £349.

Now the company has pushed out a new release stating it "will retail for £299.99 GRP and will be available from Amazon.co.uk from September".

An iPod-compatible multimedia pico projector powered by Texas Instruments' DLP Technology, the Swivel is described as an affordable lightweight micro projector the size of a "candy bar", featuring 3 hours of battery life for movie watching, full volume control, and a unique adjustable 90-degree hinge for ceiling projection.

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