Channel 4 is set to become the first terrestrial channel to offer a high definition simulcast of its main channel on the Sky platform.
Anticipated to be available from December 2007, Channel 4 HD will allow Sky HD customers to watch HD versions of hit Channel 4 shows.
Sky say their HD offering is the UK's most comprehensive HD service, with approximately 5000 hours of HD content being offered to customers each month across 12 dedicated HD channels.
Rod Henwood, New Media Director, Channel 4, comments:
"Channel 4's aim is to offer our viewers maximum flexibility in accessing our high quality programmes and content at a time and in the format of their choosing".
"HD is a fast growing consumer technology and we believe our viewers will welcome the opportunity to watch their favourite Channel 4 shows in high definition."
Channel 4 HD will be available without subscription to viewers with a Sky HD box and viewing card. If you needed another reason to go HD, we think this might be it...