Sharp MD Paul Molyneux has called on the industy to create a energy rating for TVs to be introduced so consumers know how environmentally friendly products they are buying actually are.
"You can go into an store and find all the information on the technical aspects of the models you are buying, however no one gives environmental information", Molyneux told Pocket-lint in a face to face interview.
Admitting that the scheme will only work if there is industry standard, the MD of the company that has been making solar panels since 1956 feels that as consumers we should be more concerned about our carbon footprint.
"It is in our interest to be responsible manufacturers", he told us.
Sharp, who says it plans to be carbon neutral by 2010, has said they will happily sign up to any consortium that pledges to rate their televisions on their environmental credentials in a similar way to how fridges and washing machines currently are.
"Of course we would sign up to a scheme. We are not afraid of showing our green credentials so happy to compete against others", Molyneux said.
In Europe the company is the only television maker to be awarded the Eco Flower creditation. The scheme aims to show consumers that products awarded with the symbol take into account issues such as production and packaging.