Featuring HD upscaling technology, Sharp's latest DVD/CD player is geared toward those with HD-ready TVs.

The DV-SV97H has progressive scanning and video upscaling features up to 720p and 1080i, and is compatible with most audio and video formats, including MP3, JPEG, and MPEG4.

Ning Ning Cheang, product manager, Sharp, said, "The Sharp DV-SV97H is part of a new wave of DVD players that use a digital HDMI connection and upscaling technology to offer improved video quality on DVI- and HDMI-equipped HDTVs".

Gary Pearson, European projects manager, Sharp, said, "Thanks to its HDMI upscaling technology, the Sharp DV-SV97H offers the consumer a more future-proofed DVD solution that is more likely to retain its value".

"This is particularly beneficial considering that the prices of standard DVD players have fallen so rapidly in the last 12 months."

The new device also plays all version of DivX video, including DiVX6 with standard playback of DivX media files.

The DV-SV97H is available now.

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