Channel 4 is to make mobile offline viewing on 4oD available for catch-up viewing from early 2013 on iOS, and on Android later in the year.

The announcement, made at the company's Upfront 2013 conference on Monday, highlights the importance the broadcaster is to place on its mobile platform in the coming months and spearheads a number of new innovations coming our way.

Channel 4 has also confirmed that it will be introducing a "Pause and Play" facility across its 4oD platforms. The new feature will allow viewers to pause a programme on 4oD on one platform and then resume watching from the same point on another device.

Furthermore the company says it will also be letting viewers watch live all of Channel 4's main channels on iOS and Android devices from early 2013.

"The introduction of ‘Watch Live' on the move and cross platform ‘Pause and Play' is great news for our young-skewing audience who are increasingly watching our content on multiple mobile devices," says Sarah Rose, Channel 4's commercial & business development director on the news.

"These new product innovations both reward our registered viewers and further strengthen our viewer engagement strategy."

Channel 4 joins the BBC in offering offline viewing of its programmes as part of its catch-up service.

Seeing huge revenue potential in the move, the company is also launching a dedicated ad product, Adapt, which will analyse who watches what and allow advertisers to better target those viewers.

"Adapt will enable advertisers to target logged-on users based upon their age, gender and location," the company says.

4oD is currently available online at as well as YouView, Virgin Media, BT Vision, YouTube, iOS mobiles and tablets, PS3 and XBox.

In 2013 it will also be available on Sky's on-demand service, Android, Freesat's Free time and Samsung Connected TV.

The Pause and Play service will be available only on mobile devices.