(Pocket-lint) - The Black Friday sales period has always been very kind to those looking for a new TV, and this year is set to be no different.
Philips has already gone live with some superb deals on its 4K HDR OLED TVs with Ambilight.
The Philips 55OLED805 series TV is just £999 at Currys and other retailers right now. That's a £300 saving on the 55-inch flagship set from last year.
While the Philips 55OLED705 model is just £899. Another superb 4K set with advanced picture processing, Dolby Atmos and Android TV.
In addition, from 30 November, you will be able to get great discounts on this year's flagship, the 806.
The Philips 48OLED806, 55OLED806 and 65OLED806 will be available for £999, £1,199, and £1,799 respectively. Check back here at the end of the month to find out more.
The 806 TVs each sport Philips' four-sided Ambilight system, whereas the 805 and 705 still have very impressive three-sided lighting. Ambilight illuminates surrounding walls as if the live image is spilling over and into the room. We've found this feature to add extra immersion - and if you don't like it then you can set a subtle single background colour that really helps the main image pop.