Philips frequently refreshes its TV lineup, with new designs and updates. In its most recent set of releases, there are more OLED sets and an expansion of its Bowers & Wilkins partnership.
There's also The One, the TV that Philips thinks you're most likely to buy, and recommend, to friends. But how do all these TVs compare and which should pique your interest?
Here are Philips' top TVs, from new models to those from previous years that you should also consider. We're not covering all the models, just those that stand out based on their features and positioning.
The One: Philips 7304
- Screen sizes: 70in, 65in, 58in, 55in, 50in, 43in
- Direct LED, 3840 x 2160 pixels, HDR10+, Dolby Vision
- Price: From £850
If you look back to 2018, the 7303 doesn't seem to offer a lot - but it was Philips' best selling TV that year, and that tells you a lot. So much so that Philips appointed this TV as "The One" - the one you're likely to buy because it is a balance of performance and price. All the TVs above are technically superior in picture quality, but the 7304 might do everything you want. It's also available in more sizes than any other Philips model.
You get 4K HDR, Dolby Vision and HDR 10+, which arguably lifts the picture performance to rival those naturally superior sets above. It has a basic sound system, but it still supports Dolby Atmos. We'd say it dominates Philips entry-level sets, offering Android TV (which most of the sets below don't) and the format supports that the above do - just at a more agreeable price. Yes, it even does Ambilight too, so it's definitely the one to watch.
- Screen sizes: 65in, 55in, 50in
- Direct lit LED, 3840 x 2160 pixels, Dolby Vision, HDR10+
- Price: £799 (55in), £699 (50in)
Still a relatively new flagship LCD TV from Philips is the 8804. The big thing about this TV is that it adopts the Bowers & Wilkins sound system from the OLED+ 903, so it has a 50W 2.1 system built-in that sounds fantastic. Philips says that the "experience" of this TV - great picture and sound - makes for a winning combination.
The panel itself is direct lit LED, 4K and offering HDR support covering both Dolby Vision and HDR 10+ - something that Philips is offering across the range, which most other manufacturers don't - so that's a big tick. A range of sizes makes it suitable for many different homes, and although we've not seen the full performance of this TV, we're excited so far.
It runs Android TV, offers Google Assistant and supports Alexa, as well as three-sided Ambilight.
Philips OLED+ 903
- Screen sizes: 65in, 55in
- OLED, 3840 x 2160 pixels, HDR10+
- Price: £3,499 (65in), £2,499 (55in)
The Philips OLED+ 903 is a 2018 OLED set to be reckoned with. Not only does it deliver on the OLED promise with deep blacks and great picture processing, but it adds a boom with the Bowers & Wilkins sound system - one of the best that you'll find as a built-in option on a TV. While Ambilight remains unique, adding colour scenes to your room beyond the screen of the TV itself, it runs the P5 Picture Engine, offering great 4K HDR performance, with an Android TV interface.
The downside is that there's no Dolby Vision support, so the new 2019 OLED 804 and OLED 854 offer a feature that this flagship OLED doesn't. Those new OLEDs also boost the processing, so the picture performance increases - especially in HDR delivery. As an all-in-one system the OLED+ 903 delivers, but if it is picture quality you want, then look to the 2019 OLED models.
Philips OLED 804/854
- Screen sizes: 65in, 55in
- OLED, 3840 x 2160 pixels, HDR10+, Dolby Vision
- Price: £3,000 (65in), £2,000 (55in)
Philips announced two new OLED sets for 2019 - the OLED 804 and the OLED 854. These TVs are the same, the only difference being the stand that they sit on. The OLED 804 replaced the 2018 OLED 803 - and it boosts the picture performance - so we'd recommend the new model over the old.
The Philips 2019 OLED models offer 4K HDR, but a lot has gone into boosting the HDR performance. There's a new dual-chip version of the P5 picture engine, bringing with it support for Dolby Vision, but also offering support for HDR 10+. They run Android TV, offer Google Assistant voice control and are compatible with Alexa. It also offers Dolby Atmos support.
The downside compared to the OLED+ 903 is that it lacks the Bower & Wilkins sound system so you might want to add your own sound system. Naturally it has three-sided Ambilight.
Philips OLED+ 984
- Screen sizes: 65in
- OLED, 3840 x 2160 pixels, HRD10+, Dolby Vision, Ambilight
- Price: £4,499
An ambitious twist on the modern TV, the 984 is an all-in-one TV and sound system. In some ways it feels like the culmination, or at least the maximum yield of the partnership with Bowers & Wilkins, with a high-quality soundbar integrated into the TV's stand, producing superb sound.
Of course, the display itself is also pretty special. It's a superb OLED effort, with great, universal HDR support and beautiful image quality. Of course, that integrated stand and distinctive look means it won't be for everyone. If you're looking for a statement TV, though, the 984 is a stunning bit of kit.
Philips OLED+ 934
- Screen sizes: 65in, 55in
- OLED, 3840 x 2160 pixels, HRD10+, Dolby Vision, Dolby Atmos
- Price: £2499 (65in), £1699 (55in)
Also packing an integrated soundbar, but without quite so significant a form-factor, and lacking the stand of the 984, the 934 comes in two sizes, and is a more subdued option than its bigger brother. However, it still boasts universal HRD support and brilliant Dolby Atmos and Vision compatibility.
The only hiccough comes when it comes to low frequency effects, which can occasionally annoy. Still, though, for a lower price than some of Philips' other displays on this list, the 984 is a worthy choice.