Dolby is running an exhibit at the Tate in Liverpool where you can go along and hear Sgt. Pepper’s Lonely Hearts Club Band in Dolby Atmos - along with a room of other fans!
The event - taking place until 9 January - is sold out but we went along to Abbey Road Studios to hear the album in full and met up with Giles Martin, who created this mix of Sgt. Pepper’s Lonely Hearts Club Band from the original tapes.
Of course, he's also the son of original producer George Martin but is a successful producer in his own right having worked on The Beatles' Love Cirque du Soleil show at The Mirage in Las Vegas as well as recent Elton biopic Rocketman.
"Sgt. Pepper’s Lonely Hearts Club Band is one of the most important and ground-breaking albums of all time," says Giles.
"In many ways, it changed how records could be made. The Beatles stopped just simply making music and started painting pictures with sounds that hadn’t been heard before."
Hearing the album in Atmos certainly enables you to hear every single detail and it really pops incredibly well - you can hear the Dolby Atmos mix with Amazon Music HD on Echo Studio, although it will come to other devices and services soon.
Which was the hardest song to do, Martin is asked: "A Day in the Life is always tricky because it's always one of my favourite songs and so that becomes Everest. It's so iconic and so big and, and actually, it's the problem
"With The Beatles and Sgt. Pepper the expectancy is so much higher." Martin didn't know whether remixing in Dolby Atmos was a good idea and said to the surviving Beatles: "If it's crap, let's not do it.
"It sounds like PR but the thing about Sergeant Pepper is how beautifully it was recorded. You know, it sounds really good. The drum the drum sounds are amazing. They did the White Album after and it was more sort of like, you know, visceral and kind of throw away. With this, they always had a blueprint exactly what they wanted to do.
"Because with recording at this time you were working with four tracks so you really had to know what you were doing."
There's also a new Dolby Atmos mix of The Beatles' Abbey Road album as well which was released alongside a new remixed physical version of the album. This new milestone for Abbey Road extends The Beatles’ own record previously held by Sgt Pepper’s Lonely Hearts Club Band, after a gap of 49 years, 125 days.