In its press material, Asus says that the Transformer Pad 300 series is aimed at the "young and trendy, tech-savvy set". Sadly, for Asus, that "set" all lives in Shoreditch, and you'll never get anything in to their hands apart from a copy of "Wallpaper" magazine and an iPad. Still, it's a valiant effort to interest the hipsters of our world.

The specs of the 300 series are reasonable enough. A 10.1-inch screen adorns the front, with a resolution of 1280x800 pixels, and it's an IPS panel, so expect some pretty impressive viewing angles too. It also supports multi-touch from up to 10 fingers - quite a lot of fingers, considering humans only have eight each, plus a couple of thumbs.

The 300 series is powered by a quad-core (with added Ninja-core) Nvidia Tegra 3 and 1GB of RAM. There's 16GB of internal storage too, and Asus also throws in 8GB of cloud backup capacity, so your important files should stay safe, even if something happens to the tablet. There are 4G, 3G and Wi-Fi-only models available and each has microSD and micro HDMI sockets. The optional keyboard dock adds full-sized SD and a proper USB port.

The camera has an 8-megapixel camera on the rear with an f/2.2 lens and can record video at 1080p. The front-facing camera has 1.2-megapixels, and will happily provide pictures of your face to anyone who wishes to video conference with you.

The 300 series is available in blue, white or red. They all have a depth of 9.9mm and weight 635g. Battery life is claimed to be around 10 hours, from the lithium polymer cell or 15 hours if you use the optional keyboard dock. We hope it goes without saying that Android 4.0 is pre-installed too, so you're bang up-to-date right out of the box.

Are you too cool for school or will you give up the iPad for one of these sexy little machines?