Expanding on its year-old partnership with IBM, Apple has announced it'll once again work with IBM, but this time the two companies are getting ready to launch custom iPads for elderly.
Both companies revealed last year they planned to transform the enterprise market, with IBM selling iOS devices to corporate clients. These devices have more than 100 pre-installed enterprise apps and are backed by IBM's expertise in big data and analytics as well as Apple's design chops and user experience.
Apple and IBM are now looking slightly beyond enterprise. They will deliver iPads with specially-tailored apps for senior citizens. The IBM-developed apps and analytics are designed to connect seniors with services, healthcare, community, and their families. They're also focused on three main objectives.
The apps will monitor seniors' health, remind seniors of their meds and doctors' appointments, and connect them to home care services. The initiative will kick off in Japan with the help of a government-owned insurance company called Japan Post, which plans to help the elderly set up and learn the devices.
“This initiative has potential for global impact, as many countries face the challenge of supporting an aging population, and we are honored to be involved in supporting Japan’s senior citizens and helping enrich their lives,” said Tim Cook, Apple’s CEO. “iPad is incredibly intuitive, easy to use and has accessibility features built in".
Japan Post will begin the pilot service in the second half of this year and hopes to reach 5 million customers in Japan by 2020. Japan Post will also conduct a monthly check up for an additional fee.