The iPad mini rumours have been kicked into overdrive after a photo of a 7-inch device was posted on a celebrity's blog.
The trouble is, that celebrity was Jimmy Lin of Taiwan - so there's more than a good chance that the device that he's holding is nothing more than a fake rip-off.
Lin is stating that the 7-inch device is the real deal however, and who are we to argue? After all, the 36-year-old is a singer, actor and professional racing car driver. An impressive trio of professions, we're sure you'll agree.
The 7-inch iPad murmurs have been floating around for a while now, and whilst this picture gives the rumour mongers more reason to stir the pot - we still think it's unlikely.
After all, Steve Jobs criticised the Samsung Galaxy Tab's 7-inch form factor. "This size isn't sufficient to create great tablet apps", he said.
"10-inches is the minimum tablet size...7-inch tablets are tweeners; too big to compete against a smartphone, and too small to compete with the iPad".
Looks like Lin's got himself a moody-model then.