Sometimes it's the simplest designs that work the best. That could be easily said for the Joule, a stand that will hold your iPad in either landscape or portrait mode so you can watch, read or just gape at.

CNC machined in the USA from solid aluminium, the Joule comes in a brilliant polished finish or a black anodized coating, while custom coatings and laser engraved graphics are available, claim the makers.

That protruding rod at the back is magnetically attached at the rear and allows for quick and easy viewing angle adjustments, while rubber pads at the bottom assure a firm grip on any surface.

Of course all that metal against metal could be a problem so the makers have added a touch of velvet in the recess that holds the iPad comfortably and securely.

Yours for $130.