Amazon has been offering heavy discounts on its own tech products on a day-by-day basis as we head to Black Friday. Now all the Fire tablets are reduced in price: they were cheap before, but now they're silly cheap.

The Amazon Fire 7 was already a bargain at £49.99, but with a further £20 off the price until the end of the Black Friday sales period, it's easily the best value tablet device on the market.

The Fire 7 has a 7-inch 1024 x 600 resolution screen, 1.3GHz quad-core processor and 1GB of RAM. It runs on Fire OS, which has many of Amazon's own services hardbaked into the system - such as access to Amazon Prime Video for Prime members. And Amazon Underground provides thousands of apps, games and in-app items for free to all Fire users. There's also now built-in access to Alexa, Amazon's personal assistant.

It's not just the Fire 7 that's had the price slashed, but all of Amazon's tablets have. The Fire HD 8 has a bigger and better display and is now only £49.99 (saving 38 per cent), while the Fire HD 10 - the largest and most powerful of these tablets - is only £109.99 (saving 40 per cent).

The Amazon Fire tablets give you great access to Amazon's content, while also supporting a full run of apps, with access to most video streaming services and games. They also have better parental controls than any other device on the market, so they are perfect for children.

All Amazon devices benefit from an Amazon Prime subscription, so it's well worth checking out the details and seeing what you get aside from priority delivery - like music, video and early access to Black Friday deals.

If you're after tablets specifically for kids, you can pick up the Fire 7 Kids Edition from £69.99 and the Fire HD 8 Kids Edition tablet from £89.99. These come with a protective cover, a 2-year no quibble guarantee, as well a year's access to Fire for Kids, which will allow access to a range of age-appropriate content for your children.

And if you didn't know, Amazon has also discounted its other devices, including the Kindle Paperwhite and the Echo Alexa-powered speakers.