If you thought that the Kindle Fire would have killed off the budget Android tab market, then think again because Karuma has its own plans with the PlayBase.
But, rather than being just another cheapo slate for the pile, Karuma has a unique angle with its 7-inch tab. That being that it's kid friendly.
"Low cost does not mean having to compromise on quality," explained Ashley Sayed, the company's MD.
"The idea of kid-proofing PlayBase came from my personal experience with my 2-year-old nephew who broke my tablet’s screen after dropping it on the ground. PlayCovers will offer extra grip for little hands and butter fingers and keep it safe from drops, knocks and bumps."
That protection comes by the way of the PlayCover; a shock-absorbent silicone cover to prevent damage from drops and also protects against rain, spills, dirt, scratches and screen marks. The PlayCover also doubles up as a stand for the tab.
In terms of tech, this is a 7-inch (800 x 600) tab running Gingerbread via a 1.2 GHz single-core processor and 1GB of DDR 3 RAM. And it's this generous RAM offering that means that Karuma is promising Honeycomb and Ice Cream Sandwich updates in the near future.
There's also 8GB of storage (upgradable with microSD), a front facing camera, built in Wi-Fi, an accelerometer and stereo speakers. Battery life is 5 hours, 60 hours on standby. All packed in a chassis that is 9.7mm thick and weighs 325g.
The PlayBase will be available for pre-orders from 15 November direct from Karuma, with promises of a pre-Christmas delivery. It costs £169.