Asus is holding a launch event at IFA 2022 and the focus is on the Zenbook 17 Fold. This unique laptop was originally revealed at CES 2022, but now it looks like it's getting a proper launch to market. The event is called The Incredible Unfolds.

Here's everything you need to know about the event - and what to expect.

When will The Incredible Unfolds take place?

Asus' The Incredible Unfolds event will take place on 31 August 2022 at 14:00 CEST. Here are the international times so that you can tune in:

  • San Francisco - 05:00 PDT
  • New York - 08:00 EDT
  • London - 13:00 BST
  • Berlin - 14:00 CEST
  • New Delhi -  17:30 IST
  • Tokyo - 21:00 JST
  • Sydney - 22:00 AEST

How to watch the Asus launch event online

Anyone interested can sign up and add the event to their calendar by visiting this page on Asus' website. We have also embedded the video stream at the top of this page for you to watch.

What to expect from the ZenBook 17 Fold OLED launch

With the Zenbook 17 Fold OLED unveiled at CES, we know a lot about it already: The UX9702 has a 17.3-inch display with 2560 x 1920 pixel resolution. It's a folding display that dominates the entirity of the interior surface of the device, with a detachable Bluetooth keyboard. 

It's powered by the Intel Core i7 12th gen, with Intel Iris XE graphics and the format means its adjustable, so you can use it in tablet mode, for example. There's a 75Wh battery, the display is tested for 30,000 folds and there's Harmon Kardon speakers packed into the frame too. 

What we didn't discover at launch previously is when and where you might be able to buy it, which is what we're expecting to hear at this event. There may also be other tweaks that have not yet been revealed.