Launching in time for the clocks going forward at the end of March, Robert's new DAB digital clock radio, the "Glow Time", is aimed to ease the pain of even earlier mornings.
Featuring the company's largest ever, easy to read full screen display, the angle is that it's the perfect solution for sleepy eyes forced to open a whole hour early.
Displaying the time or FM or DAB radio station, the "Glow Time" has a blue display backlight with multi-stage dimmer and a more gentle "humane" wake system.
The "Glow Time" also features adjustable sleep and snooze
timers for those who like to lie in, a dual alarm, and you can wake up to either programme or buzzer.
The "Glow Time" is available in two colourways, white/silver
or black/silver, and costs £49.99.