PURE has today launched the ONE Elite, a stereo evolution of the best-selling Pure ONE. The radio is available in black or white with chromed controls and smooth curves, and with a warm, tactile soft-touch finish.

Key features include ReVu for live DAB radio pause and rewind, Intellitext which allows the radio to store scrolling text; tone or radio alarm; countdown and sleep timers; 50 station presets; separate bass and treble controls; USB socket for future updates; aux input for your MP3 player; and textSCAN, which lets listeners pause and control scrolling text, giving them time to jot down any details.

The radio provides up to 35 hours of portable listening per charge using the optional rechargeable ChargePAK or up to 70 hours listening on alkaline batteries.

The ONE Elite is a member of Pure’s EcoPlus range. EcoPlus sets standards within Pure for reduced power consumption; use of packaging materials from recycled and sustainable sources; reduced packaging size; and use of components with minimised environmental impact. The ONE Elite is the seventh PURE radio to be endorsed by the Energy Saving Trust’s Energy Saving Recommended scheme.

Easy on the earth and easy on the ears, the Pure ONE Elite can be yours for £69.99.