DAB radios just got cheaper today with the announcement from Pure that it has launched the Pure One, a DAB digital radio for under £50.

The new model shuns the wooden casing found on the Pure Evoke range in favour for an all white, black or pink facade.

The new Pure One features station selection by name, scrolling text display, one-touch tuning, and crisp, clear, digital sound, and of course more listening choice with up to twice as many stations available on DAB as on FM.

One also includes features not previously seen on a sub-£50 DAB radio - FM with RDS, kitchen and sleep timers, USB upgradeability, a custom display with status icons, mute control, 20 combined DAB and FM presets, and support for the rechargeable ChargePAK battery pack.

The new radio also premieres completely new and innovative features from PURE - Intellitext™ and textSCAN™.

textSCAN lets listeners pause and control scrolling text, giving them time to note down web addresses, competition phone numbers or song titles.

Intellitext gives listeners on-demand access to DAB extended text broadcasts, for the latest sports news, and headlines.

The broadcaster sends specially formatted scrolling text, and One categorises and stores it for retrieval at the user's convenience - it even keeps tracking text messages when in standby.

One also offers class-leading battery life, with around 35 hours of DAB listening from six standard C cell batteries, or can connect to the mains for home listening.

ONE comes with a full 2-year warranty and UK-based customer and technical support, and will be available from PURE retailers from May 2006.

The company has also launched the PURE ONE talkSPORT Edition. A black version of the radio with a talkSPORT logo on it.