Amazon is holding its annual Prime Day sale in a week, but it's already letting you ask Alexa about all the planned discounts.

For those who have Prime, Amazon is allowing early access to Prime Day deals, as long as you own an Alexa device. You can access the deals two hours earlier than regular users, and you will receive various Echo-exclusive offers. Just ask, “Alexa, what are your deals?”, and then you will hear a rotating selection of deals, so be sure to ask often.

Prime customers also have access to "early bird"-type deals starting 5 July through 17 July, but access to the Prime Day deals won't actually start until Prime Day (on 11 July). Right now, some of the deals you can take advantage of include $50 off a Bose Soundlink Bluetooth speaker III, which you can order by just asking Alexa.

The online retailer has also made it easier to subscribe to Prime, a paid membership service that comes with several perks, including two-day shipping, access to movies and TV shows, etc. While Prime members previously had to sign up for the service online, Amazon Echo owners can now join simply by saying, "Alexa, sign me up for Prime". Doing so will also save them $20 off the usual $99 price.

Amazon is basically giving customers an incentive to hurry up and buy an Alexa-enabled device now - such as an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, Fire TV ,or compatible Fire tablets. But keep in mind these devices might also be marked down on Prime Day. Last year, Amazon reduced the original Echo by $50. So it's up to you decide if you want it now. Decisions, decisions.