Amazon Prime Day is nearly here, starting at 9pm EST this evening (Monday 10 July).

This is an annual, day-long event exclusive to paid Amazon Prime subscribers across the world. That means, if you're a Prime member, the next 30 hours will be filled to the brim with thousands of amazing deals. Keep in mind you don't have to fully sign up for a Prime membership; you get a 30-day free membership if you've not been a member before. Read more about it here.

A membership normally costs $79 a year (or $7.99 a month, if you can't stretch to the one-off payment). Once you have membership, you can snag deals from all the different categories on Amazon. The sale runs right the way through Tuesday 11 July, ending at midnight. Pocket-lint has been combing through some of the best deals so far and listed them below. Keep checking back, too.

We plan to keep this guide updated regularly. Also, remember that while some of the discounts are live now, others start at 9pm. We also included some tips and tricks below for first-time bargain hunters:

Lighting deals go quickly, so be sure to check throughout Amazon Prime Day. Check out links below for Lightning deals in key areas on

Here are some rolling deals you can get on the build up to the day and through to the end of 11 July:

If you ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, "Alexa, what are your deals?", you get access to Prime Day deals two hours early as well as access to exclusive bargains.

Prime members who haven't yet tried Music Unlimited, Amazon's music service and rival to Spotify, can do so at a discount ahead of Prime Day. You can sign up for four months for the cost of just $0.99. Read more about it here. The service normally costs $7.99 a month for Prime members (or $79 a year on top of Prime membership).

Existing members who want to upgrade from the Echo-only plan - which costs $3.99 a month to stream from a single Echo or Dot - can save up to $30 a year when they get Music Unlimited Family or an Individual plan ($30 off Family plan, $10 off Individual). Read more about it here. Those who upgrade to a Family Plan from an Individual plan can will also save $30 a year.

Whether you have a Music Unlimited subscription or just listen to the thousands of free-to-stream tracks as part of your Prime membership on Amazon Music, you are eligible for a chance to win one of 100 Amazon Echo speakers. To enter, you just need to listen to one track on either Amazon Music or Amazon Music Unlimited up to the end of play.

Each track you listen to will gain you one entry into the main prize draw per day. Only one entry is possible per day, no matter how long you listen, but you can do the same on the following day and so on until the end of the competition period. Read more about it here.

Prime members can get 40 per cent off a Kindle Unlimited subscription for the duration. The service normally costs $7.99 a month and gives access to millions of eBooks to read on a Kindle or through the Kindle app on a smartphone or tablet.

You can get $10 to shop on on or before Prime Day when you stream a video included in Prime for the first time on your TV.

Prime Now is Amazon's free two-hour delivery service available to customers in select areas. You order something from the dedicated smartphone application or in-browser at and it will be with you, with free delivery, within two hours. If you’ve never tried Prime Now, Amazon is offering $10 off your first order plus a bonus of $10 off future orders using the code “10PRIMEDAY.”

You can get 40 per cent off Audible - Amazon's audiobook service - your first 6 months (just $8.95 per month for 6 months)/

Onsite vouchers give Prime members up to 35 per cent off select Prime Pantry food and items.

We will be adding more deals as we spot them throughout Amazon Prime Day, but you can check out these popular deal pages on Amazon (US) to see if there is a deal for you already:

Amazon Prime costs $79 a year. You can, however, sign up for a free 30-day trial to get the deals. A neat trick is that you are fully entitled to cancel your Amazon Prime subscription after once you've got your shopping deal.

  • Amazon Prime free trial: UK
  • Amazon Prime free trial: US

As long as you cancel the trial before the end you won't be charged the $79 / $99 yearly subscription. Amazon hopes though that once you've enjoyed some of the benefits you won't hit the cancel button.

Get the dedicated Amazon shopping app on your mobile and turn on notifications. Within the notifications settings you can turn on "Watched" and "Waitlisted Deals" so you don't miss it.

Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.

If you've spotted a good Amazon Prime Day 2017 shopping deal that we've not listed, then let us know in the comments below.