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(Pocket-lint) - A gaming PC company has just entered the wearables market, offering a smartband called Nabu that's designed to bridge the gap between smartwatches and sports bands.

The first eye-catching feature of the Nabu is its look: colourful, curvy, and decked with two separate screens. Beyond looking cool, the Nabu pairs to a smartphone. It then receives notifications for phone calls, emails, text messages and apps.

The top-mounted screen displays icons and notifications, while the bottom-mounted offers further details such as the first few lines of a private email. The Nabu also boasts "advanced sensors" for tracking and analysing data, including location information, bio data feedback (steps walked, stairs climbed) and sleep habits.

A complementary app gathers this data and can share it, if desired. It also acts as a one-stop destination for band settings, profile ID, notifications received, opt-in data, and more.  In fact, Nabu’s band-to-band communication abilities allow for social discovery based on user-defined settings, such as finding a friend nearby.

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“Smart watches in their current form are too bulky and fitness trackers are easily forgotten after the initial novelty wears off - we have fixed all of that,” said Min-Liang Tan, Razer co-founder, CEO and creative director. “The Razer Nabu provides a revolutionary new platform that bridges the divide between so-called smart watches and fitness bands."

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Overall, the Nabu delivers information, collects data, deepens social interactions, and it allows developers to deliver "incredible experiences" via mobile or desktop apps. The Nabu will cost $49 (£30) when it releases for developers sometimes in early 2014, though a final price for consumers has not been revealed.

Writing by Elyse Betters.