Qualcomm has announced that its Toq smartwatch, unveiled at the company's Uplinq conference in San Diego in September, will go on sale on 2 December 2013. And it won't be cheap. Qualcomm has priced the Toq at $349.99 (£217), boasting a smartwatch visible in direct sunlight. 

As with most smartwatches, the Toq can hook up to an Android handset to deliver incoming information on to your wrist. Qualcomm is using Mirasol technology on the 1.6-inch screen that's always on. Qualcomm told us that in internal testing so far the battery - which can be charged wirelessly - is giving three days of life from a single charge, even with heavy use. 

In our play, including in a bright sunlit room at Uplinq, the screen is clear and crisp and posed no problems in seeing what was happening on the screen - something we can't say for the Sony Smartwatch 2, for example.

Based on Qualcomm's own internal software rather than Android, the main fear here is a lack of app support. At any rate, the Toq is a concept for Qualcomm to sell its parts. Qualcomm execs have told Pocket-lint that this isn't about Qualcomm becoming a consumer electronics company, but showing other companies what is possible, and hoping they will take its lead to create bigger and better devices for the future.

So if you consider yourself an early adopter, it could be a cool purchase come early December. You can check out our first impressions.