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(Pocket-lint) - HTC plans to release a wearable device by this year's Christmas shopping season, HTC chair Cher Wang confirmed in an interview with Bloomberg.

“Many years ago we started looking at smartwatches and wearables, but we believe that we really have to solve the battery problems and the LCD light problems,” Wang said in an interview with the publication. “These are customer-centric problems.”

Wang didn't provide any details surrounding the wearable, though it's been rumoured for quite a while. HTC CEO Peter Chou told the Financial Times in October that the firm had worked on an intelligent watch with Microsoft, until it was ultimately scrapped.

"It has to meet a need, otherwise if it's just a gimmick or concept, it's not for people's day-to-day lives," Chou told the FT. "That is an opportunity for us."

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Bloomberg reported in October, citing unnamed sources, that the HTC wearable would sport a camera and run Android as its OS when released in the latter half of 2014.

HTC will be entering a smartwatch market that has started to boom, with existing players like Fitbit, Jawbone, Pebble, Samsung, Sony and now LG, becoming even more serious about the ecosystem. Apple is also rumoured to be taking to the market with the release of the iWatch later this year with a fitness focus.

Chang Chialin, HTC's chief financial officer, said an updated version of the One smartphone, its first wearable device, and a renewed focus on marketing will help boost the company's revenue in 2014, after it's declined over the last two quarters.

"We feel positive and optimistic about 2014 when compared to 2013,” Chialin told Bloomberg.

"HTC chairman Cher Wang has stated that HTC intends to introduce a wearable device by this year's Christmas shopping season," a HTC told Pocket-lint. "While we know there is excitement for HTC to provide more information, this is all the detail we can provide at this time."

Writing by Jake Smith. Originally published on 6 February 2014.