Asus has stepped into the wearables arena with the launch of the Asus ZenWatch.
The new watch, announced at IFA 2014 in Berlin, follows a number of teasers from the company and its CEO and challenges a growing number of manufacturers trying to persuade us to buy a smartwatch.
On the specs side of things, the ZenWatch will be powered by a Qualcomm Snapdragon 400 processor, come with 512MB of RAM and feature 4GB of storage.
Asus has opted for a stainless steel design with curved glass, a hint of rose gold in colour and a tan brown leather strap, which can be replaced. The company's logo doesn't feature on the front of the watch anywhere.
Beneath the curved glass sits a bright 1.63-inch AMOLED display with a 320 x 320 pixel resolution, 278 ppi. The watch is water resistant rather than waterproof.
Like other Android Wear devices there are no physical buttons with Asus opting for voice controls, although the company has included an emergency button on the back of the watch, in case you need to get back to the home screen and the automatic controls aren't working.
The ZenWatch will also feature a heart rate monitor on the front of the watch, hidden under the display and activated by simply pressing your finger against the glass and loading the Wellness app.
The Wellness app will let users monitor and track a range of statistics including steps taken, calories burned, activity duration, heart rate, exercise intensity and relaxation level.
Powered by Google's Android Wear, Asus has also added a number of its own apps including a Cover to Mute feature (similar to the LG G Watch), a Find My Phone app, a Remote camera control, a presentation control feature, and an SOS app that will phone someone if you fall over. The watch features a 9-axis sensor.
Asus told Pocket-lint the ZenWatch will come with an accompanying Android app that will allow users to control the apps they have installed on the watch, as well as change the watch faces. Users will need a compatible Android 4.3 smartphone or higher for it to work.
Asus is claiming just a day of usage before you will need to recharge.
The watch is expected in-store before the end of the year and will cost £199 if not less.