That means you no longer require an O2 plan to receive rewards, vouchers and be eligible for competitions giving away thousands of pounds of prizes.
In addition, Priority will be gaining new giveaways from Virgin brands.
Virgin Media customers can now register on the Priority smartphone app, regardless of their phone network.
"Bringing Priority, one of the UK’s best and most-celebrated loyalty initiatives, to Virgin Media cable customers was the next logical step," said Virgin Media O2's COO, Jeff Dodds.
“We’re committed to ensuring our customers have access to the most incredible range of perks in the industry, from popular high street brands to early access to the most sought-after tickets in entertainment."
To celebrate, Priority members are being offered the chance to win a pair from 800 available tickets to an exclusive gig in London. Afrobeats star Wizkid will be performing at the O2 Forum in Kentish Town on Wednesday 24 November 2021.
The prize draw will close on 19 November and is for Priority members only.
Other prizes on offer at present include once in a lifetime Virgin holidays, Odeon Limitless cinema passes, Virgin Wines cases and, our favourite, Greggs gift vouchers.