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(Pocket-lint) - Amazon is one of the top destinations for Black Friday shopping in the UK, covering all manner of discounts and offers come the shopping event. 

The deals have now arrived in full force with many of Amazon's own-brand devices getting a meaty discount. That mean that Echo, Kindle, Fire and Ring are all down to their lowest prices, so it's a great time to buy. The sales are nearly over, however, so don't delay too much longer.

When is Black Friday 2021?

Black Friday fell on 26 November 2021 and is followed by Cyber Monday on 29 November. 

Amazon makes an event out of the sales, and this year the big sales started on 19 November and won't run for much longer.

Best Black Friday Amazon deals 2021

Amazon has discounted many of its devices for 2021. It's running lots of deals on Amazon devices which is where some of the biggest savings can be found.

Echo deals | Fire TV deals | Kindle deals | Fire tablet deals | Ring deals

Amazon Echo deals

Echo Dot (3rd gen) - over 50% off
Save £21 on Echo Dot with Clock
Echo Show 5 (2nd gen) - save 47%
Echo Dot slashed to £28.99
Echo Show 8 - save £40
Get £35 off Echo (4th gen)

Fire TV deals

Currently there are no Fire TV devices discounted, we'll update as soon as these devices are back on sale.

Fire TV Stick 4K - cheapest ever price
Fire TV Stick Max - reduced by 33%
Fire TV Stick Lite - only £14.99!

Kindle deals

A Kindle for just £49.99
New Kindle Paperwhite - save £25
Kindle Oasis down to £170
Kindle Paperwhite (2018) - save £45

Fire tablet deals

There have been some serious discounts on Fire tablets.

Fire HD 10 - save £70
Fire HD 8 discounted - save £50
The cheapest tablet you'll find

Ring deals

The Ring deals are in for Black Friday and there are discounts across the board.

Ring Video Doorbell - save £20
Ring Video Doorbell Wired + Echo Dot - save 50%
Ring Stick Up Cam Battery - save £30
Ring Spotlight Cam Battery - save £60
Ring Floodlight Cam Wired Pro - save £45

More Black Friday Amazon UK deals

How to get the best deals from Amazon on Black Friday

Amazon will be keen to tell you about Black Friday, but there's still plenty of things you can do to stay in the picture. Of course, we'll be highlighting all the best deals right here on our dedicated Black Friday pages, but the important thing is to time your purchases. Make sure you know when the Black Friday sales actually start, because if you buy early, you'll likely be paying a higher price. 

Many deals last for the entire Black Friday event. Some things, like the Fire tablets or Echo devices will often be discounted for the entirety of the Black Friday sales period, so that's about 2 weeks. That will give you time to make sure you're buying what you want. 

Some deals won't last that long. Deals from other sellers - perhaps for a smartphone - might only last as long as there's stock of that product. If you see an great deal on an iPad or Apple Watch, for example, as long as you're within the Black Friday period, it could potentially sell out. Some products are only discounted for a limited period - and often that timespan is listed on Amazon. 

Lightning deals are something to watch out for, because occasionally they will offer a great price for a product that's of limited stock - and if you miss out, that's it, it's finished. We've seen devices like the Nintendo Switch on Lightning deals in the past.

Of course, the other thing to consider is Prime membership, which will get you free shipping on a lot of products. 


What does Amazon discount on Black Friday?

Amazon will discount across categories on Black Friday, not just in technology, but in many other areas too, so it's an idea opportunity to buy gifts before Christmas.

But Amazon's biggest discounts and biggest sellers are often Amazon's own devices. There will be discounts on Amazon Echo, Fire tablets, Fire TV Sticks and many other devices. Often these are the products that are sought out. 

We'd expect big discounts on the Amazon Echo Show 5 and Echo Show 8. Both devices were updated in early 2021, so it's a prime opportunity for discount sales. Of course, the regular Amazon Echo and Echo Dot are popular choices and often have great deals on them. 

You'll also find phones, laptops, tablets, Apple devices and more in the sales. 

Writing by Chris Hall. Editing by Adrian Willings.