Amazon UK's Black Friday Sale starts tomorrow and runs from 16-25 November. But early deals are already starting to become available.
During the sale week itself there will be thousands of products available on its dedicated UK Black Friday pages with some amazing discounts.
In Amazon's words there will be "thousands of deals on the latest consumer electronics and Amazon devices as well as this year's must-have toys, games, fashion, jewellery, beauty, home items and more".
In the US? Then check out our guide to the Best Amazon US deals Black Friday 2018
The best Amazon UK Early Black Friday Deals
- Get up to 25 percent off various laptops from HP, Lenovo and Acer
- Up to 25 percent off TVs from Hisense, Philips, Toshiba and TCL
- Up to 30 percent off Smartphones from Huawei, Sony, Xiaomi and more
Amazon device deals
• All-new Echo Dot (3rd Gen), Black + Philips Hue White and Color Starter Kit E27 - Save £104.98, now £79.99 (was £184.97):This bundle includes the new Echo Dot and the Philips Hue Starter Kit - everything you need to start your smart home.View the Echo Dot and Philips Hue bundle deal
• Echo Plus (first gen) with Hue bulb bundle, save £14.98, now £79.99: The Echo Plus gives direct control over smart home devices as well as all the skills of Alexa, bundled here with a Philips Hue bulb to get you started. See the Echo Plus and Hue deal
• Philips 50PUS6523/12 50-Inch 4K Ultra HD Smart TV - Save £101, now £349 (was £450): This dark silver slim-bezel 2018 model TV has both HDR Plus and Freeview Play plus Philips' Pixel Precise engine for smooth moving images. See this Philips 50PUS6523/12 deal
• Panasonic TX-55FX550B 55-Inch 4K Ultra HD HDR Smart TV - Save £101, now £499 (was £600): This 2018 model TV features Freeview Play and HDR as well as an attractive slim-bezel design. See the Panasonic TX-55FX550B deal
• Sony 43-inch 4K HDR TV: Save over £250, costing £449 (was £699): This 43-inch Sony TV sports Triluminos Display for a great picture, seen in all its HDR glory and up-scaling - idea for your next big buy. See this Sony Bravia KD43XE7093B deal
• Microsoft Surface Go 10-inch tablet: Save £59.83, now £450.16: The Surface Go is a super portable 2-in-1 that's great as a second go-anywhere machine. We highly rated this tablet when we reviewed it recently, so this is a great deal. Click to view the offer on Amazon.
• Certified Refurbished Kindle Oasis E-reader - Save £30, now £169.99 (was £199.99): Get reading with this refurbished version of Amazon's top-notch ereader. There's a 7-inch high-res display and it's waterproof, too. View the Kindle Oasis deal.
• Samsung Galaxy Tab A 10.1 inch tablet - Save £62, now £166.80: a complete bargain from Samsung with 8MP camera, 1,920 x 1,200 display and kids mode . View the Samsung Galaxy Tab A offer.
• Samsung Galaxy Tab S3: Save £204, now £395: A premium tablet from Samsung with four AKG speakers, an included S-pen and a 6000mAh battery capable of 12 hours of video playback. Click here to see this offer
• Apple iPad Mini 4: Save £160, now £299.99: The Apple iPad Mini is a brilliant tablet with 10 hours of battery life from a 7.9 inch tablet with 128GB of storage. A fantastic Black Friday bargain. View the Apple iPad Mini 4 deal
• PlayStation 4 500GB with Red Dead Redemption 2: Now £249.99: The highly acclaimed cowboy game that everyone is talking about makes for a great pairing with the PlayStation 4 at this price. View the PlayStation 4 deal
• PlayStation 4 1TB with FIFA 19: Now £299.99: You can get double the hard drive storage with this deal and FIFA fans also get the game and loads of extra Ultimate Team content bundled in. View the PS4 1TB with FIFA 19 deal
• PS4 Pro with Red Dead Redemption 2 and Call of Duty: Black Ops 4: Now £399.98: Not only do you get the best PlayStation yet, plus the biggest game around in Red Dead 2, you get COD: BO4 for a super low bundle price. View the Red Dead 2 + COD: BO4 PS4 Pro offer
• Nintendo Switch with Pokemon Let's Go Eevee and Just Dance 2019 - Save £63.44, now £299.99 (was £362.43): Get dancing, while this is the ideal package if Eevee is your favourite Pokemon. View the Nintendo Switch with Pokemon Let's Go Eevee and Just Dance 2019 deal
• Nintendo Switch with Mario Kart Deluxe 8 and Just Dance 2019 - Save £60.44, now £299.99 (was £360.43): If you loveMario Kart like we do, then grab this bundle with the latest Kart and Just Dance, too. View the Nintendo Switch with Mario Kart Deluxe 8 and Just Dance 2019 deal
• Xbox One S 500GB with Forza Horizon 3 and Hot Wheels DLC: Now £259.99: Getting the Xbox One S with one of the best games around and all its downloadable content was a bargain. View the Xbox One S with Forza Horizon 3 deal
• Bang & Olufsen Beoplay H4 wireless headphones (black): Save £114.01, now £134.99 (was £249.00). B&O has built a reputation for stunning headphones. Its mid-range H4 is no exception, offering 19 hours of battery life and premium audio from its 40mm dynamic drivers. View the Beoplay H4 headphones offer
• Optoma BE Sport3 wireless: save £17.00, now £42.99 (was £59.99). Optoma's affordable sports earphones have garnered praise for offering performance that far outweighs their price. View the Optoma deal
• Sony XBA-N1AP Premium High-Res Audio in-ear headphones: save £30.01, now £119.99 (was £150.00). One of the best pairs of wired earphones going. You get clear sound and a frequency response of 4Hz-40,000Hz. View the Sony XBA-N1AP offer
• Bang & Olufsen Beoplay H5 wireless: save £89.01, now £139.99 (was £229). Like its H4s, the H5 in-ears offer fantastic custom-tuned sound. They ship with a number of different ear tips, are dust and splash resistant as well as featuring magnets so the tips snap together. View the Beoplay H5 deal
Smartwatch and fitness tracker deals
• Garmin Fenix 5 save £130, now £349.99 (was £479): The Fenix 5 packs in all Garmin's fitness and sport skills, in a package that's more elegant, making it a great smartwatch for all occasions. View the Garmin Fenix deal
• Garmin Forerunner 235 save £120.99, now £179 (was £299.99):If you're a runner then it's a Forerunner you want and the 235 is a good balance of features and affordability. See the Garmin Forerunner 235 offer
Smart home deals
• Pomp smart plug works with Alexa and Google Home save 26%, now £6.99: Smart plugs can add control to things like fans, heaters and lights which are otherwise not smart. Works with Alexa, IFTTT and Google Home. See the smart plug deal
• iRobot Roomba 981 Robot Vacuum Cleaner, save £199, now £699.99 (was £899): iRobot is one of the biggest names in robot vacuum cleaners giving you remote control and scheduling through your smartphone. View the iRobot Roomba deal
What will Amazon UK be doing for Black Friday?
In addition to Deals of the Day, there will also be thousands of Lightning Deals. You probably know the deal here, but they're products available at a discount, in limited quantities, for a short period of time - with new deals becoming available as often as every five minutes. These tend to sell out quickly.
Amazon Prime members will have a 30-minute early access period to all Lightning Deals. Not a member of Amazon Prime? Then get the 30-day trial.
As well as its Black Friday sales on the site, Amazon will be again hosting a pop-up Home of Black Friday event in Shoreditch, London (3-10 Shoreditch High Street) from 22 November to 25 November. It will even be open for 24 hours over Black Friday itself. There will also be numerous workshops and product showcases.
Amazon is introducing AR View – a new augmented reality feature in the Amazon app - so just like Ikea Place you'll be able to see some products in situ in your home. Prime Wardrobe will also be available, enabling you to try before you buy. And Prime Now will also be available in many areas for Black Friday deals.
Some last year's most popular sale items included the Echo Dot, Call of Duty WWII and Finish Lemon Dishwasher Tablets.
Black Friday quick links
Below are quick links straight to the Black Friday deals pages for the top retailers, just in case you're looking for something that we haven't covered.