Asus has shown off a new smartphone called the ZenFone Zoom. The company didn't give the media a chance to touch and hold the ZenFone Zoom on the show floor, but we did find it on display.

To highlight the 13-megapixel rear camera - which sticks out the backside quite like the 41-megapixel Lumia 1020 - as well as the cameraphone's 3x optical zoom feature, Asus showed how the Android 5.0 smartphone could zoom in and read very small details. The company showed the phone's camera zooming in on hard-to-read details, such as writing found on a money note, and seemed quite proud of the feat.

An Asus representative talked to Pocket-lint a lot about a Laser Auto Focus feature that allows for speedy focus like the LG G3, as well as other nifty features like optical image stabilisation and a manual mode for controlling white balance, exposure, ISO, shutter speed, and focal point. Although we didn't get to test these features out, they certainly sound great on paper.

asus zenfone zoom eyes on the phone with 3x optical zoom image 2

On the front of the device, Asus has included a 5-megapixel camera. Again ... we didn't get to see how it performed, but that's not surprising considering the phone's rear camera is what makes this smartphone a cameraphone.

Elsewhere you're looking at a 5.5-inch full HD display on this model.

The ZenFone Zoom will launch in Q2 2015 for $399. We hope to get hands-on time with the device before then.

READ: Asus ZenFone Zoom announced with 3x optical zoom camera

Asus ZenFone 3 Zoom preview: The mid-ranger cameraphone - PAY MONTHLY PHONES The Samsung Galaxy S10+ is now available on EE who have been awarded the UK’s best network for the fifth year running. RootMetrics tested the four UK networks and EE was faster and more reliable than all of them, with better data performance. Their network has come a long way since they launched in 2012. Back then they had 11 UK cities covered by 4G. Today they cover most of the UK’s land mass, thanks to 19,000 state-of-the-art 4G sites. They’ve got faster, too – from 50Mbps to a maximum speed of 400Mbps. And they’re soon to experience even greater possibilities with the launch of 5G.

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