Xiaomi has announced an extraordinary handset that uses a wraparound display and claims a 180.6 per cent screen-to-body ratio.
The only exposed parts of the phone not covered by a screen - the top and bottom - are covered in titanium, while the camera on the rear has a whopping 108-megapixel sensor to go with a 20-megapixel ultrawide camera and 12-megapixel telephoto.
There is no front-facing camera as you can see yourself in the rear part of the display for selfies and video calling.
Of course, with this kind of innovative tech, the Alpha will not be cheap. It will launch in December in very small quantities (Xiaomi still calls it a concept phone) and be priced at 19,999 yuan - that's around £2,260.
Inside, it sports the Qualcomm Snapdragon 855+ processor, 12GB of RAM and comes with 512GB of storage space. A 4,050mAh battery has to power the extra screen real estate, while the phone supports 40W fast charging. And, it's a 5G handset, to ensure that it's future proof too.
A teaser video has been released which you can see below. It shows the phone (after a bit of fluff) and we have to say that it looks pretty spectacular.
Whether it will ever be available outside of China is not know at present.