Budding chefs will be pleased to know that they can now have access to Jamie Oliver 24 hours a day. Film clips of Jamie making over 100 of his top recipes are now available as downloads exclusively through Vodafone live! with 3G, for culinary ideas on the move.
The service allows users to search for a recipe according to event or by ingredient, so whether you want a recipe for a dinner party, or fancy trying something different, Jamie will be on hand to help.
Picture messages providing a list of the ingredients can also be downloaded to the phone, so there is no need to even write a shopping list.
Jamie Oliver says: “Anyone can be a great cook, they just need the right recipes and some clear instructions. Now, through Vodafone live! with 3G, you can catch me preparing one of over one hundred dishes and then get the list of ingredients straight to your phone. So, whether you're in the bus queue or wandering around the supermarket with no idea what to cook tonight, I'll always be on hand to deliver some inspiration”.
Inventa, the company behind the service, has used the original film footage has been taken from Oliver's Twist, a show Jamie filmed for the US which has never been seen before in the UK.
Edited down to 3 minutes per recipe, each clip provides step-by-step instructions on how to produce the perfect dish.
Al Russell, Head of Content and Advanced Messaging at Vodafone, says: “Applications like this one really illustrate how 3G technology can be used in ‘real life'. There's now no excuse for reaching for the ready-meals!".