Three's appeal to UK mobile surfers may have just stepped up a notch with the announcement that The One Plan is now available on a rolling monthly deal.

The One Plan gives you, for 25 of your hard earned pounds, 2,000 minutes, 5,000 Three to Three minutes, 5,000 texts and, most importantly for you smartphone addicts, all-you-can-eat data.

William Ripley, Three’s director of contract handset commented, “At Three, we take great delight in bringing industry firsts to market, so we’re proud to be the only network helping our customers make the most of their smartphone by offering all-you-can-eat data on a one month rolling contract.

“We know that our customers love their smartphones, and want to fully use their smartphone’s internet capability, but prefer the freedom of being out of contract with no need to worry about data charges.”

It's about the best deal out there in terms of data we think - perfect if you can't get enough Cash in the Attic action on the go from the BBC iPlayer app.