Sony Ericsson has launched the W302 into its Walkman portfolio, a new mobile that's "designed to deliver music and much more to the masses".
The W302 - described as "affordable" - measures 10.5mm thick, and gets an aluminium front. Said to target "all audiences", the phone comes complete with a 2-megapixel camera, stereo Bluetooth, FM radio, TrackID and 512MB Memory Stick Micro.
"To deliver Walkman phones that target all segments of the market has always been our aim since the successful launch of our first - the W800", said Ben Padley, head of the music category at Sony Ericsson.
"It has always been our vision to deliver music on the go to the masses, by developing a range that caters to a wide variety of requirements, tastes and price-points."
"Our new W302 phone is our most affordable Walkman phone to date, without compromising on the premium feel and stylish design that customers expect of Sony Ericsson."
The W302 Walkman is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in midnight black and sparkling white in Q4 2008. Pricing not yet revealed.