Sony Ercisson has launched a new Bluetooth headset range that the company says includes their best performance headsets to date.

Introducing a new smaller and lighter form factor for Sony Ericsson, the claim is that the devices are at the top of the market in terms of standby and talk time.

Available in two colours and in a "soft" design, the HBH-PV-715 PV-715 offers is the "practical" choice and gives 10 hours of talk time with 700 hours standby.

The HBH-PV-720 is the fashion offering. Available with three "style up" covers, removable ear hooks and attached to a black metal necklace, Sony Ericsson described it as having "edgy street style".

The HBH-PV-720 has 11 hours talk time and 800 hours standby.

The metal HBH-PV740 is aimed at the business user. With 11 hour talk time and two carrying solutions, this wireless headset kit also includes a headset desk stand and a USB charger that will allow you to charge your headset while working.

HBH-PV-720 will all be available in selected markets from Q3 2008. HBH-PV 715 and HBH-PV-740 will be available in selected markets from Q4 2008.