Samsung - the world's largest smartphone manufacturer - has a fight on its hands to retain market share and the Samsung Galaxy M series is part of the solution, adding a pair of affordable devices to the portfolio.
Designed especially to appeal to young people - millennials - in India, the Galaxy M comes in two forms, the M20 and the slightly lower spec M10.
The Samsung Galaxy M series are going to be available through Amazon, with Manish Tiwary, VP category management at Amazon India saying: "The India-first Samsung Galaxy M series will resonate well with tech savvy millennials seeking powerful devices."
The Samsung Galaxy M series debuts a new display style for Samsung with the Infinity-V, a waterdrop style notch on the front, rather than the Infinity-O punch hole rumoured for the Samsung Galaxy S10.
The key specs for the Galaxy M20 are a 6.3-inch full HD+ display, with 2340 x 1080 resolution, Exynos 7904 platform and fingerprint scanner. There will be 3/32GB or 4/64GB variants, with support for microSD expansion.
Perhaps the most exciting thing is the massive 5000mAh battery, with a 15W charger in the box and USB Type-C on the phone for a speedy recharge.
The Samsung Galaxy M10 drops down a little to a 6.2-inch display with an HD+ resolution (so it's probably 1550 x 720 pixels), Exynos 7870 and no fingerprint scanner. It will come in 2/16GB and 3/32GB versions. It has a smaller 3400mAh battery.
Both phones have a dual camera on the rear with a main 13-megapixel camera accompanied by a 5-megapixel wide-angle lens. There's an 8-megapixel front-facing camera on the M20 and 5-megapixel on the M10.
Both phones run on Samsung Experience UX 9.5 and they will be available from 5 February 2019 in India, as Samsung looks to compete with the likes Xiaomi of sub-brand Redmi for volume sales in affordable devices.