David Beckham, footballer and English institution, is Samsung's Olympic Games ambassador so Samsung has used his primary skill set - the art of kicking a football accurately - crossed with a giant drum machine in order to promote the Samsung Galaxy Note.
Where does the larger-than-life Android device come in? Well, the director uses it to show the ex-England captain (and, hopefully, captain of Team GB, in our opinion) which drums to kick in what order so that they play Beethoven's Ode to Joy.
Naturally, it's been cut together and edited, but there's still more than enough there for Beckham, Beethoven and oversized mobile phones to enjoy.
Incidentally, Pocket-lint met David Beckham last year when he helped launch Samsung's Olympic Games tech strategy and he's a thoroughly nice chap. Just thought we'd throw an enormous name drop there.
What do you think of the video? One of the better virals surrounding the Olympics? Let us know in the comments below...