Samsung has improved its Samsung Apps service and is rolling it out to handsets imminently. The Bada 2.0 sporting Wave range will be the first to receive the enhancements, while Galaxy device users will see the update hit before the end of 2011.

The new version of Samsung Apps features a rejigged user interface, with new elements such as My Page and Smart, while an integrated billing service has been introduced to make purchasing applications more simple.

Samsung has also implemented the concept of application rental with the new Samsung Apps. Users can "Rent'n Play" as well as "Try'n Play" in order to test apps before paying full price. And the Smart function adds recommended app suggestions based on an owner's preset preferences, as well as current usage trends.

Other new features include a Wish List, to store apps for future investigation (say, for instance, when you're in a Wi-Fi zone), and there are more opportunities for app developers to promote their wares.

In addition to the relaunch of the service, to celebrate the company's proprietary store's second birthday, Samsung has made 30 normally-paid titles, including Fruit Ninja and Plants vs Zombies, completely free for Wave smartphone users.

Lucky beggars.

Do you use Samsung Apps? What's the experience like currently? Let us know in the comments below...