Qualcomm has officially announced the launch of its Brew Mobile Platform OS for feature phones. The platform, which has been detailed previously, but is only now getting an official unveiling, aims to unify some of the feature sets of low-end handsets and make them both more familiar to consumers and easier to support for operators. 

The plan is that in early 2010, Qualcomm will begin to introduce the platform to developers. The first handsets featuring the platform, however, which includes the HTC Smart, will be arriving in late summer 2010. Acer and HTC have signed up to the platform, and Qualcomm is seeking other partners too.

It remains to be seen how much the platform will take off - it's unlikely that companies like Nokia and Samsung, who dominate the feature phone market, will sign up, but if it's of sufficient quality it could force both companies to up their game. Either way, consumers should benefit.

We'll bring you news of handsets running the Brew Mobile Platform as we hear about them.