O2 has officially responded to the news that it has lost its exclusivity on the Apple iPhone in the UK.
Following the news that later this year Orange will get the iPhone, in a blog post O2 says: "We always knew that iPhone exclusivity was for a limited period of time, but our relationship with Apple continues and will be an ongoing success".
Revealing that it has "over one million iPhone customers" that "remain very important to us", perhaps as a dig towards Apple, O2 does make a point of mentioning it will soon be offering the rival Palm Pre.
"We also offer award-winning customer service and benefits, which is why more people choose O2 than any other network in the UK", says the operator.
Whether that customer service will be enough to attract wannabe iPhone users if Orange undercuts O2 in pricing, only time will tell.