O2 has announced the launch of "Fixed Number Anywhere", a new service that provides small businesses with a landline number that rings straight through to a mobile phone.
Apparently the first service of its kind to be offered in the UK by a major mobile operator, it's aimed at small businesses who use a landline number to show customers their business is local and established, but spend long periods away from their desk.
By linking landline numbers directly to the mobile, O2 says Fixed Number Anywhere will help these businesses "minimise missed calls while eliminating expensive call diverts".
With each landline number able to be linked to up to ten different employee mobile phones, the service will go live in the UK in August. The service is available at a fixed price of £10 per month for 01 or 02 landline numbers and £15 per month for 0808 free phone numbers.