What's app, Skype, Facebook, and BBM might be doing their best to kill off the humble text message on our phones, but they haven't won the battle just yet - even though we still spend millions sending them.

According to new figures released by O2, we sent more text messages to see-in 2013 than for 2012, with some happy to pay dearly for the privilege of using the old and expensive technology

"Across New Year’s Eve and New Year’s Day, over 440 million texts were sent across the O2 network," says the mobile carrier.

That 440m is a 10 per cent increase on last year’s New Year celebrations, O2 adds.

But using text messages to send our New Year's Eve messages certainly costs.

According to a survey of just over 2,000 MobileInsurance.co.uk customers, PAYG phone users spent an estimated £19 million on SMS text messages to wish people in their phone book a happy New Year.

Some 79 per cent of those surveyed said they had sent a text on New Year's Eve, with the average user sending five. The survey also found that on average people received 12 goodwill messages in return, with the bundle of most messages being received at 12:01.