O2 is turning to crowd sourcing as it looks to bring its customers the deals "they" want through its Priority Moments scheme.

The operator is inviting its customers to tell them on which brands they would like to receive discounts and deals via various social platforms.

Previously, customers have been able to take advantage only of deals selected by O2 and while, ultimately, this will still be the case, customers will be able to have more of a say in what they want from the free downloadable application.

O2 will use the crowd-sourced results to approach the brands most popular with its customers.

Suggestions can be made by tweeting the name of the brand or deal you would like to see offered, with the hash tag #o2prioritymoments or by writing a suggestion on the O2 Facebook page.

Since being launched in July 2011, O2 says, Priority Moments has saved its customers more than £7.5 million.

Priority Moments can be downloaded for the iPhone or any Android smartphone, while O2 customers with a WAP-enabled device can access the service via O2’s mobile website.

What do you think to O2's new approach to its Priority Moments scheme? Let us know your thoughts.