Previewed back in December, Nokia has now launched its "Point & Find" application in beta in the UK and US.
Described as an innovative service concept that enables people on the move to access relevant information and services on the Internet, simply by pointing their mobile phone camera at real-life objects, it's available to download now.
"With Nokia Point & Find, businesses are able to target engaging experiences and calls-to-action to consumers. We believe that this first Nokia Point & Find-based service for movies will add something special to the cinema experience. Simply by pointing their camera phone at a poster for a new movie, people can watch the trailer, read reviews, and find the closest cinema where it is playing", said Philipp Schloter, general manager, Nokia Point & Find.
Nokia Point & Find uses real time image processing and recognition technologies to link the user to digital content and services.
It can also recognise bar codes and integrates GPS positioning technology to provide users with relevant links.