Announced at the recent Nokia World event, Mail on Ovi, the free email account from Nokia, is now live and can be set up directly on Nokia phones without requiring a PC to get started.

People who use Nokia Series 40 devices can create their own email address directly on their mobile phones.

Nokia says the Ovi email account gives a person all the features and functionalities of a typical PC-based email account.

"We're creating a mindset shift with mobile messaging. Mail on Ovi is the first-ever email service which allows people to create an account directly on their mobile phone, and start using it right away", said senior vice president of services and software, Tom Furlong.

"Rather than focusing purely on push email for the world's most advanced mobile users, we are mobilising email across Nokia's mainstream device portfolio, while giving consumers in emerging markets their first email account, Mail on Ovi, as well as their very own internet identity. These people are the new 'mobile digital natives' who will exclusively use their mobile phones for email and internet, rather than a PC".