Nokia has introduced "Nokia Build", a new concept that they say lets people custom design a phone, "inside and out".

The new service, available now in the UK, allows customers to design the cover of a Nokia 7310 Supernova mobile phone and share their designs through an online gallery.

Using the Nokia 7310 Supernova as a base, people can create a design using drawing and colouring tools or personal photos and graphics.

Nokia promises "a rich palate of colours, ready-made graphics and themes". In addition, there is a choice of pre-bundled software packages that offer a range of games, personalisation options, like "wallpaper creator", as well as music capabilities.

The Nokia Build service is available through the Nokia online store at

Nokia says the estimated price, before tax, for a customised Nokia 7310 Supernova using Nokia Build is £138.