Nokia and Enpocket today announced that they have entered into an agreement for Nokia to acquire Enpocket. Enpocket is mobile phone advertising company. It provides technology and services that "allow brands to plan, create, execute, measure and optimise mobile advertising campaigns around the world".
The Enpocket platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video, it already works with "large brands".
According to the official statement, by buying Enpocket "Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket's platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines".
Tero Ojanperä, chief technology officer at Nokia said: "Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners".
"Enpocket's mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market, this acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop."