Nokia and Zeiss have jointly confirmed an "exclusive" partnership, aiming to bring you the best of smartphone camera experiences.
"Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn't just set the standard but redefines it. Our fans expect it and, together with ZEISS, we're delivering it - co-developed imaging excellence for all," said Arto Nummela, CEO of HMD Global.
The announcement perhaps won't come as a surprise, as Nokia and Zeiss have a long historical association, resulting in phones like the Nokia N95 or Lumia 925, or the Nokia 808 PureView and Nokia Lumia 1020 - devices that really shook-up world of smartphone cameras.
When we heard that Nokia was coming back to smartphones, a Zeiss lens was one of the things we put on our wishlist. The first three Nokia smartphones - Nokia 3, Nokia 5 and Nokia 6 don't have Zeiss lenses, which leads us to think that this announcement is a precursor to the introduction of the long-awaited flagship, rumoured to be called Nokia 8.
At the moment Nokia and Zeiss are staying schtum on future plans, but they do reveal that the aim of the newly-refreshed partnership is to attack the "total imaging experience", not just on lenses, but with software and screen quality too.
That also begs the question of how different a new Zeiss-equipped Nokia phone will be to the current range of entry-level devices.
This is classic teasing from HMD Global, refreshing the enthusiasm about a potential future flagship Android smartphone, equipped with a camera to challenge the very best in the business.