Nokia is to launch a smartphone with a similar PureView camera sensor to the Nokia 808 PureView.
The company recently claimed that it was working on "some very cool PureView products" and it is being reported that a device codenamed EOS - like Canon's DSLR camera range - will be the first Windows Phone handset to be as technically endowed as the 41-megapixel 808.
The Verge claims a high-end Lumia device with true PureView capabilities - not just some of the technologies, as found in the Nokia Lumia 920 - will be part of the Finnish company's line-up for 2013.
Its sources also say that AT&T will stock the smartphone in the US which, if not the phone previously leaked as the Nokia Catwalk, will sport the same aluminium casing as the Catwalk. It will mark a move away from the general design Nokia has employed with its Windows Phones over the last year, and if a 41-megapixel (with 38-megapixels useable) is included, it could go head-to-head with a new iPhone or Samsung Galaxy S4 on its own terms.
If genuine, the Nokia EOS will definitely improve over the former dedicated PureView device, in that it will also be a decent phone. But how the company will get around Canon in using the company's digital camera brand name for an imaging product is yet to be seen. Even if it is only a codename, it seems a strange move to use the name at all, unless Nokia believes it's so good Canon should have made it.