The hero of the family - the Moto G7 Plus - focuses on camera performance, the G7 aims to be the perfect balance phone, the G7 Power focuses on battery life and the G7 Play focuses on performance for its price point, according to the company.
The Moto G7 Plus and G7 both come with a 6.2-inch Full HD+ display, a 19:9 aspect ratio and a tear drop notch. They also both have Corning Gorilla 3D Contoured Glass on the rear and they both come with a 3000mAh battery and a dual rear camera.
The Moto G7 Plus offers a couple of extras for its £30 price hike price over the standard G7 though. It has optical image stabilisation - a first for the Moto G family - and a higher resolution main camera sensor at 16-megapixels compared to the G7's 12-megapixels.
Both are coupled with a 5-megapixel secondary sensor on the rear but the G7 Plus also has an Auto Composition feature to automatically create a better image using the rule of thirds, while the standard G7 only offers an Auto Capture smile feature. Neither the G7 Power or G7 Play have the Auto Capture feature.
Additionally, the G7 Plus comes with a 27W charger in the box, delivering 12 hour battery in 15 minutes, it runs on the Qualcomm Snapdragon 636 platform rather than the SD632 like the other three Moto G devices and it also has stereo speakers, completing its list of additional features.
The G7 Power and G7 Play have 19:9 aspect ratio displays too but they drop their resolutions to HD+ and feature a larger notch. The G7 Power has a 6.2-inch screen, while the G7 Play has a 5.7-inch screen. The G7 Power's standout feature is its 5000mAh battery though, which Motorola claims will deliver 60 hours of mixed use.
The G7 Play meanwhile, is said to be 60 per cent faster than the G6 Play thanks to the SD632 chipset, but it comes with half the RAM and storage of the G7 and G7 Power, both of which have 4GB RAM and 64GB storage. The G7 Play also comes with a 5W charger in the box, while the G7 and G7 Power have a 15W charger for 9 hours battery in 15 minutes.
All four devices within the new Moto G family will be coming to the UK from 1 March and prices start from £149 for the G7 Play, £179 for the G7 Power, £239 for the G7 and £269 for the G7 Plus. The G7 will be an Amazon exclusive.
You can read more about how the four devices compare in our Moto G7 family comparison feature.