Motorola has just announced its new Moto E smartphone, the device is being touted as an affordable handset that's also tough.
The Moto E is water-resistant, scratch-resistant, has an all-day battery and will get the latest Android updates when they're released. All that and it's affordable enough for everyone, apparently.
It carries much of the same design as the Moto X and Moto G, with an edge-to-edge display and curved sculpted back.
The Motorola Moto E comes with a 4.3-inch display running a 960 x 540 resolution, 256ppi and is protected by Corning Gorilla Glass.
There's a Qualcomm Snapdragon 200 1.2GHz dual-core chipset under the hood and 1GB of RAM.
There's only 4GB of storage internally, although there is a microSD card slot of expansion of up to 32GB, but this low level of storage sets it alongside other budget Android devices.
It launches with Android 4.4 KitKat, repeating the approach seen in the Moto G, mostly unfettered by Motorola tinkering to give you an almost pure Google experience. Motorola promises that it will continue to push out upgrades, guaranteeing that you'll get the next big step-up in Android when Google pushes it out (to Lion Bar/Lemon Meringue Pie, whatever it's called).
The 1980mAh battery is enough to offer all day use claims Motorola.
The Moto E is 124.8 x 64.8 x 12.3mm and weighs in at 140g. It comes with 3G, Wi-Fi 802.11 b/g/n, GPS with GLONASS, Bluetooth 4.0, Micro-USB, FM radio and a 3.5mm audio jack.
The Moto E will be available in black, lemon and turquoise among other colours thanks to the back which can be changed.
There will be 9 colours of shells for the Moto E, as well as a range of grip shells to make your device your own.
The Motorola Moto E will be available this week for £89, unlocked.