LG Electronics, has announced the launch of the LG-U900, the world’s first commercially available UMTS (WCDMA) DVB-H phone in Italy.

Although not currently destined for the UK, the LG-U900 will be available early May through Hutchison for Italians keen to watch the World Cup on the move.

The launch of the handset coincides with Hutchison Italy exclusive DVB-H broadcasting rights for the 2006 World Cup.

The company will provide video footage of all World Cup matches beginning June 6, through the Hutchison’s service channels, "La3". Hutchison plans to offer the LG UMTS (WCDMA) DVB-H phone to customers world-wide, after initially establishing a base in Italy.

LG’s new LG-U900 DVB-H handset features a 2.2-inch "wide-swing" screen for mobile TV viewing. Its premium digital broadcasting functions include ESG (Electronics Service Guide) and CAS (Conditional Access System).

Users can watch TV for up to three hours because of the phone’s long battery life.

The LG-U900 is also equipped with a 1.3 megapixel & VGA digital camera, an internal memory capacity of 58MB.